USA Weekly Interview


Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes [...]

TechCompanyNews Interview


I was recently interviewed by Tech Company News on the evolution of ConversionPoint Technologies, here is an excerpt from the interview:   Q: How did ConversionPoint start? A: We began this journey because we saw a gap. The myriad of e-Commerce solution providers out there only serve up a slice or two of the “lifecycle pie” in terms [...]



I was recently interviewed by IdeaMensch about all things ConversionPoint Technologies, and more. An excerpt from the interview: Robert Tallack brings over 15 years of experience in the health industry, having sold his last consumer products company to a publicly traded pharma company. An industry veteran of the digital marketing business, Robert has developed direct-to-consumer sales and marketing [...]

Q&A With Social Media Portal


Social Media Portal (SMP) interviewed Robert Tallack, CEO from e-Commerce consumer acquisition platform ConversionPoint Technologies about direct to consumer performance marketing. From the interview: SMP: Who are your target audience and why?  RT: We have two sides of our business. First, we have a “direct to consumer” side which was really our genesis. We cut our teeth on identifying [...]

Leadership: Making Fast Decisions & Trusting in Your Team


Go faster. This seems to be my mantra daily as the CEO of a fast-growing e-Commerce customer acquisition platform. I cannot possibly be hands-on for every decision that needs to be made, which for me, is tough. I like to know everything that is happening in my companies. But it is literally impossible now. I've had [...]

How to Market Your eCommerce Site


Customers for your eCommerce site won’t just appear. You need to put the effort into marketing online. Robert Tallack, CEO of ConversionPoint Technologies, recently shared with some strategies you can use to market your eCommerce site. “Driving sales for an eCommerce site requires raising awareness about the online store and the products it sells, all while [...]

Facebook Ad Strategies for eCommerce Marketing


Read Robert's article on Facebook ad strategies for e-Commerce marketing: Every ecommerce marketer should have their eye on Facebook ads. I’ve heard many negative stories of marketers throwing their money at failed Facebook ad campaigns, but those are likely chalked up to a few small mistakes that were entirely tweakable. Whether you are already using [...]

e-Commerce Marketing with


How do you increase eCommerce conversions? ConversionPoint CEO, Robert Tallack, recently published an article on that exact topic. It sounds simple enough on the surface, but ecommerce and marketing strategies have become pretty complex. Our team works daily to pull together the best strategies and tactics to get the best out of marketing conversions. From effective information [...]