Read Robert’s blog post on tracking the right e-Commerce metrics:
Sometimes finding eCommerce marketing success can feel like a game of luck. Everything from attracting the right buyers over to your site, and then getting them to consistently convert at a profit can seem like you are throwing the dice and hoping for a winning combo. We are here to tell you there is a better way. Tracking the right metrics and making data-driven decisions will get you out of guess work and into eCommerce conversions!
Here are what we deem as the most important engagement metrics all eCommerce sellers must track for success.