• SMP
Q&A With Social Media Portal 2018-01-29T12:50:46+00:00

Project Description

Social Media Portal (SMP) interviewed Robert Tallack, CEO from e-Commerce consumer acquisition platform ConversionPoint Technologies about direct to consumer performance marketing.

From the interview:

SMP: Who are your target audience and why? 

RT: We have two sides of our business. First, we have a “direct to consumer” side which was really our genesis. We cut our teeth on identifying a product that would sell well and using our technology to lower the customer acquisition cost, capture better metrics and effectively re-market and re-target. 

We quickly saw success and began to have companies come to us asking to mirror the same e-Commerce marketing for them. This is when we decided to create an enterprise software as a service (SaaS) offering. Our SaaS customers are high volume sellers of products or “offers” such as insurance and car quotes. We deal with brands to optimize their online sales and lower the cost to acquire a customer.  

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