I was recently interviewed by IdeaMensch about all things ConversionPoint Technologies, and more.
An excerpt from the interview:
Robert Tallack brings over 15 years of experience in the health industry, having sold his last consumer products company to a publicly traded pharma company. An industry veteran of the digital marketing business, Robert has developed direct-to-consumer sales and marketing campaigns that have generated millions per month in sales.
His ability to build an efficient organization using technology to scale rapidly has contributed greatly to his success. Robert earned his B.A. in health sciences from Queens University, Ontario. Robert also brings a unique background in professional sports having previously been a 3-time World Martial Arts Champion and still holds a world record.
Where did the idea for ConversionPoint Technologies come from?
At ConversionPoint Technologies we are focused on helping brands and agencies sell more online, drive down costs of customer acquisition and boost lifetime value. How we got here is an interesting story. In a nutshell, we’ve been there and feel the pain of e-Commerce marketers everywhere.
The ConversionPoint story began as a necessity for our own direct to consumer marketing efforts. What we needed simply did not exist. We were tired of piecing together platforms that didn’t communicate or learn. As our technology stack progressed in areas like media optimization, CRM and fulfillment, we saw a way to integrate and acquire technologies that all focused on getting customers to the “conversion point” in e-Commerce. Hence our name.
What does your typical day look like and how do you make it productive?
I wake up and have a cup of coffee. That is a must. I try and organize my days into clusters. For example, in the morning I’ll dedicate a couple of hours to emails and phone calls. In the late morning I’ll start meetings.
I really make an effort to be efficient with my time because with three operating entities we have a lot to cover most days. I always make eating a priority, it helps keep me focused and fueled throughout the day. I also get some physical activity in every day.
How do you bring ideas to life?
I talk to people about them. I’ve surrounded myself with people I admire in business (successful CEOs and industry veterans) and talk through them with a trusted group of people. Then we operationalize the idea. That is my sweet spot. I can take an idea from concept to actuality with my teams.
What’s one trend that excites you?
The most interesting aspect of e-Commerce for the next 12 to 18-months and really excites me is the continued evolution of AI/Machine learning. What machine learning has done for e-Commerce is pretty amazing.
In our own platform we use it for the media optimization process. In real-time companies can now see the different combinations of image/copy/offering and make data-driven decisions that used to be just guess work.
As we see AI/machine learning evolve there will be even more opportunities to see it integrated into e-Commerce and really help level the playing field between smaller and larger e-Commerce producers.
Read the interview in its entirety at IdeaMensch.