Read Robert’s article on Facebook ad strategies for e-Commerce marketing:
Every ecommerce marketer should have their eye on Facebook ads. I’ve heard many negative stories of marketers throwing their money at failed Facebook ad campaigns, but those are likely chalked up to a few small mistakes that were entirely tweakable.
Whether you are already using Facebook ads or just getting started with them, there are a few essential things that you need to know for success. The following will help you develop an effective strategy to master your Facebook ad campaigns and drive conversions.